Hello!
Please consider this message FAO: The Tooheys people.
I am a great admirer of Tooheys New. I have recently moved to Brisbane from London. Going from the home of the great British ales to the land of XXXX has, as you can probably imagine, not been an easy transition. However your beer is fast becoming one of my favourite Australian lagers.
Another part of my transition here to Australia has of course been learning the local phrases and sayings etc. One of the first phrases that I have come across is ‘Too easy’, which I’m sure you’ll be aware of. It means ‘yes’ in Australian.
And then I struck upon an idea. Is there an Alcohol Free version on Tooheys? I think there should be, if not for the reason that you could call it ’Tooheys-Z’. The ‘Z’ stands for 'zero' and as I’m sure you’ll agree, it could read like ‘too easy’.
I feel like it could make an fantastic brand. Every time someone sees it they will think “yes” and probably buy some.
I am willing to let you have this idea in return for a reasonable big ‘competition prize amount’ of Tooheys New. I will also happily accept roughly 4 cans of ‘Tooheys-Z’ (on top of all my Tooheys New). I don’t want to accept too much Tooheys-Z as I want the idea to be economically viable and not fall at the first hurdle. Also, it probably won’t be to my taste.
Also my friend Lauren reckons to double o in Tooheys-Z could be replaced so it reads like T0.0heys-z. I’m on the fence about that. I’ll leave that up to you.
I sincerely hope you appreciate the suggestion seriously. Of course, I’m happy to discuss this further.
All the best to you and your fellow New South-Walians.
Kind regards,
Cornelius Mendez.
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